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For Immediate Release:
June 22, 2004

Contacts: Matthew Ball 412-968-0268 matt@veganoutreach.org | Jack Norris 916-375-0014 jack@veganoutreach.org

VEGAN OUTREACH CELEBRATES MILESTONE
Signature Pamphlets at Three Million and Counting

Pittsburgh — Vegan Outreach, a Pittsburgh-based nonprofit organization dedicated to reducing the amount of suffering in the world, today announced that more than three million copies of its signature pamphlets, Why Vegan? and Try Vegetarian!, have been distributed, including more than 600,000 in the past year.

The group’s 20,000+ dedicated members have distributed copies of Vegan Outreach’s literature by leafleting, tabling, stocking displays, or simply offering them to friends and family. Why Vegan? and Try Vegetarian! have reached all 50 states, ten Canadian provinces and territories, and dozens of other countries.

Vegan Outreach’s brochures Why Vegan? and Try Vegetarian! are the most recognized and widely utilized vegetarian literature in the world. Many other animal rights and vegetarian groups have sponsored their own printings, including some of the largest national animal rights organizations, such as People for the Ethical Treatment of Animals (PETA) and Farm Sanctuary.

“Animal liberation will require that our society’s principal interaction with animals not be at the dinner table—when we eat their corpses,” said President Jack Norris, a Registered Dietician. Executive Director Matthew Ball added, “In our eleven year history, we’ve found that once we make them aware of the cruelty that goes on in factory farms and industrial slaughterhouses, many people want no part of it. Simply giving them the information leads compassionate people to change what they eat.”

“Vegan Outreach does phenomenal work on a shoestring budget. I've personally distributed many copies of Why Vegan?, and I'm not surprised that they've reached this milestone,” explains Bruce Friedrich, Director of Vegetarian Programs for PETA. “Vegan Outreach's work may well be the most cost-effective work for animals in our movement. I am proud to be a member and supporter.”

Vice President Anne Green explains, “We recognize that limited time and resources demand that activists make smart choices in their advocacy. Educating the general public about the cruelty to animals inherent in factory farming will have the greatest positive effect for a better world.”

For more information on Vegan Outreach’s work, see the Vegan Outreach website.